Option and component bundling under demand risk : mass customization strategies in the automobile industry

Ralph Fürderer. With a foreword by Arnd Huchzermeier

Year of publication:	1996
Authors:	Fürderer, Ralph
Publisher:	Wiesbaden : Dt. Univ.-Verl. [u.a.]
Subject:	Kfz-Industrie \| Automotive industry \| Theorie \| Theory \| Leistungsbündel \| Bundling strategy \| Kfz-Markt \| Automotive market \| Produktdifferenzierung \| Product differentiation \| Produktionssystem \| Manufacturing system \| Kraftfahrzeugteile \| Automotive parts \| Mathematische Optimierung \| Mathematical programming \| Kraftfahrzeugindustrie \| Produktvariation \| Verbundangebot \| Strategische Planung \| Risiko
Description of contents:	Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de]

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