Options for implementing a strategy of market segmentation in chinese consumer goods markets

Yanli Liu

Year of publication:	2005
Authors:	Liu, Yanli
Publisher:	Berlin : Logos Berlin
Subject:	Marktsegmentierung \| Market segmentation \| Marketingmanagement \| Marketing management \| Einführung \| Implementation \| Konsumgütermarketing \| Consumer goods marketing \| China \| Konsumgütermarkt \| Positionierung <Marketing>
Description of contents:	Table of Contents [gbv.de] ; Description [deposit.dnb.de]

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