Oranizational commitment and users' perception of ease of use : a study among bank managers
Year of publication: |
2013
|
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Authors: | Vella, Joseph ; Caruana, Albert ; Pitt, Leyland F. |
Published in: |
The journal of management development. - Bingley : Emerald Group Publishing Limited, ISSN 0262-1711, ZDB-ID 83190-6. - Vol. 32.2013, 4, p. 351-362
|
Subject: | Bankmarketing | Bank marketing | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing | Benutzerfreundlichkeit | Usability | Innovationsakzeptanz | Innovation adoption | Mitarbeiterbindung | Employee retention | Regionalbank | Regional bank | EU-Staaten | EU countries |
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