Beyond surveys : leveraging automated text analysis of travellers' online reviews to enhance service quality and willingness to recommend
Jeandri Robertson, Joseph Vella, Sherese Duncan, Christine Pitt, Leyland Pitt and Albert Caruana
| Year of publication: |
2024
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|---|---|
| Authors: | Robertson, Jeandri ; Vella, Joseph ; Duncan, Sherese ; Pitt, Christine ; Pitt, Leyland F. ; Caruana, Albert |
| Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 32.2024, 4, p. 516-535
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| Subject: | automated text analysis | customer satisfaction | LIWC | Service quality | UGC | willingness to recommend | Dienstleistungsqualität | Kundenzufriedenheit | Customer satisfaction | Virales Marketing | Viral marketing | Personalisierung | Personalization | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2023.2256738 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014553335