Orchestration of value : the role of customer success managers within sales ecosystems
Emily A. Goad, Kevin S. Chase, David B. Brauer, Ellis Chefor, Nawar N. Chaker, Ruben Rabago, Bryan Hochstein and John D. Hansen
| Year of publication: |
2024
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|---|---|
| Authors: | Goad, Emily A. ; Chase, Kevin S. ; Brauer, David B. ; Chefor, Ellis ; Chaker, Nawar N. ; Rabago, Ruben ; Hochstein, Bryan ; Hansen, John D. |
| Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 58.2024, 3, p. 756-781
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| Subject: | Customer success management | Selling and sales management | Service ecosystems perspective | Value creation | Beziehungsmarketing | Relationship marketing | Betriebliche Wertschöpfung | Verkauf | Selling | Erfolgsfaktor | Success factor | Kundenwert | Customer value | Verkaufspersonal | Salespeople |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-04-2023-0222 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015047341