Order of Entry and Business Performance: An Empirical Synthesis and Reexamination
| Year of publication: |
1995
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|---|---|
| Authors: | Szymanski, David M. ; Troy, Lisa C. ; Bharadwaj, Sundar G. |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 59.1995, 4, p. 17-33
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