Organisations' conversations in social media : applying dialogue strategies in times of crises
Stefania Romenti and Grazia Murtarelli and Grazia Murtarelli
| Year of publication: |
2014
|
|---|---|
| Authors: | Romenti, Stefania ; Murtarelli, Grazia ; Valentini, Chiara |
| Published in: |
Corporate communications : an international journal. - Bingley : Emerald Publishing Limited, ISSN 1356-3289, ZDB-ID 1334346-4. - Vol. 19.2014, 1, p. 10-33
|
| Subject: | Social media | Crisis management | Dialogue | Multiple case studies | Social Web | Social web | Krisenmanagement | Öffentlichkeitsarbeit | Public relations | Online-Marketing | Internet marketing | Strategisches Management | Strategic management |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010250535