Organizational Cultures of Remembrance : Exploring the Relationships Between Memory, Identity, and Image in an Automobile Company
| Year of publication: |
2015
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| Authors: | Mai, Daniel |
| Publisher: |
Berlin/Boston : De Gruyter, Inc. |
| Subject: | Unternehmenskultur | Corporate culture | Kfz-Industrie | Automotive industry | Firmenimage | Corporate reputation | Persönlichkeitspsychologie | Personality psychology |
| Description of contents: |
print_cont_9783110425635_Mai_Titelei -- print_cont_9783110425635_Mai.
|
| Extent: | 1 online resource (396 pages) |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Description based on publisher supplied metadata and other sources. Acknowledgements; Contents; 1 Introduction; 1.1 When Business Organizations Remember their Past; 1.2 Aims, Approach, and Structure; 2 A Cultural Perspective on Organizational Remembrance in Corporations; 2.1 Key Qualities of Modern Business Organizations and a Spotlight on Cultural Phenomena; 2.2 Identity and Image in Organizations as Cultural Categories; 2.3 Memory and Remembrance in Organizations; 2.4 Organizational Cultures of Remembrance as a Conceptual Nexus; 3 Empirical Research Design; 3.1 Description of the Fieldwork Setting at the Time of Investigation 3.2 A Compact History of AUDI AG3.3 Mix of Qualitative Methods in Organizational Ethnography; 3.4 Fieldwork as a Social Process; 4 Audi Tradition in its Role as the Official Carrier of Organizational Remembrance; 4.1 The Corporate History Department in Relation to the Company; 4.2 Formalized Areas of Tradition Work and Structures; 4.3 Remembering the Corporate Past through Thematic Lenses; 4.4 Short Summary; 5 Purposes and Cultural Forms of Organizational Remembrance; 5.1 Retaining Physical Proof of One's Existence; 5.2 Legal Protection of Trademark Rights; 5.3 Historical Accountability 5.4 Corporate Identity Construction in Public Relations5.5 Brand Identity Construction in Marketing; 5.6 Direct Economic Utilization; 5.7 Satisfaction of Entertainment Demands; 5.8 Short Summary; 6 Multiple Stakeholders of the Corporate Past; 6.1 Internal Stakeholders; 6.2 Semi-internal Stakeholders; 6.3 External Stakeholders; 6.4 Network of Remembrance, Collaboration, and Conflict; 6.5 Short Summary; 7 Organizational Remembrance as a Historical Process of Evolution and Differentiation; 7.1 The Default Mode of Organizational Forgetting; 7.2 Phase One: Remembering a Little and Forgetting a Lot 7.3 Phase Two: Gathering and Protecting7.4 Phase Three: Going Public on a Grand Scale; 7.5 Phase Four: Hitting the Apex; 7.6 The Economic Cycle of Organizational Remembrance and Beneficial Factors Advancing the 'Tradition Cause'; 7.7 Short Summary; 8 The Emergence of Historical Consciousness among the Workforce; 8.1 Historical Consciousness as a Member's Mental Competence; 8.2 Factors Influencing the Development of Historical Consciousness; 8.3 Short Summary; 9 Construing Organizational Reality through Retrospection; 9.1 Explaining the Reasons for Contemporary Market Conditions 9.2 Tracing the Roots of Common Working Practices9.3 Justifying the Existence of Corporate Conflicts; 9.4 Evaluating the Quality of Corporate Life; 9.5 Short Summary; 10 Constructing Identities in Light of the Corporate Past; 10.1 Identifying with Contemporary Business Success; 10.2 Processing Changes in Brand Image; 10.3 Evoking a Positive Organizational Identity; 10.4 Achieving Concreteness of Identity; 10.5 Coping with Identity Threats; 10.6 Short summary; 11 Conclusion; 11.1 Review and Discussion of Key Empirical Insights; 11.2 Implications for Managerial Practice 11.3 Generalizability and Limitations of this Empirical Study |
| ISBN: | 978-3-11-042068-5 ; 978-3-11-042563-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012686802