Organizational factors enhancing customer knowledge utilization in the management of key account relationships

Hanna Salojärvi; Liisa-Maija Sainio; Anssi Tarkiainen

Year of publication:	2010
Authors:	Salojärvi, Hanna ; Sainio, Liisa-Maija ; Tarkiainen, Anssi
Published in:	Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 39.2010, 8, p. 1395-1402
Subject:	Key-Account-Management \| Key account management \| Kundenwert \| Customer value \| Wissenstransfer \| Knowledge transfer \| Beziehungsmarketing \| Relationship marketing

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