Overcoming information asymmetry in foreign entry strategy : the impact of reputation
Charles E. Stevens and Erin E. Makarius
| Year of publication: |
2015
|
|---|---|
| Authors: | Stevens, Charles E. ; Makarius, Erin E. |
| Published in: |
Global strategy journal : GSJ. - Hoboken, NJ : Wiley, ISSN 2042-5791, ZDB-ID 2667408-7. - Vol. 5.2015, 3, p. 256-272
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| Subject: | entry mode | information asymmetry | reputation | signal | transaction costs | Asymmetrische Information | Asymmetric information | Transaktionskosten | Transaction costs | Internationaler Markteintritt | International market entry | Reputation | Theorie | Theory | Markteintritt | Market entry | Firmenimage | Corporate reputation | Signalling |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011337084