Overcoming the challenge of "green enough" : exploring the dark side of incremental green options
Ke Zhong, Zhirui Yan, Hongjie Sun, Rong Huang
| Year of publication: |
2025
|
|---|---|
| Authors: | Zhong, Ke ; Yan, Zhirui ; Sun, Hongjie ; Huang, Rong |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 42.2025, 3, p. 892-906
|
| Subject: | green consumption | incremental green options | message framing | pro-environmental behavior | psychological threshold | Umweltbewusstsein | Environmental consciousness | Konsumentenverhalten | Consumer behaviour | Öko-Marketing | Green marketing | Öko-Produkt | Sustainable product | Umweltmanagement | Environmental management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.22155 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015373272