Small changes make a big difference : the impact of visual symbol color lightness on destination image
Yun He, Xiao Li, and Ke Zhong
| Year of publication: |
2024
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| Authors: | He, Yun ; Li, Xiao ; Zhong, Ke |
| Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1552-6763, ZDB-ID 2036634-6. - Vol. 63.2024, 4, p. 1013-1028
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| Subject: | destination image | visual symbols | color lightness | mental imagery | Markenimage | Brand image | Destinationsmanagement | Destination management | Herkunftsbezeichnung | Designation of origin | Visualisierung | Visualization | Werbewirkung | Advertising effects | Fotografie | Photograph | Experiment | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00472875231170218 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014582424