Parent brand quality, service intensity and consumers' usage consideration of service-to-service brand extensions
Year of publication: |
2017
|
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Authors: | O'Reilly, Kelley ; Mumuni, Alhassan G. ; Newell, Stephen J. ; Addicott, Branden J. |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 26.2017, 7, p. 690-703
|
Subject: | Retailing | Automotive | Brand extension | Extension fit | Parent brand evaluation | Service extension | Service intensity | Markentransfer | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenimage | Brand image | Dienstleistungsqualität | Service quality |
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