Perceived corporate social responsibility and donor behavior in college athletics : the mediating effects of trust and commitment
Yong Jae Ko, Yong Chae Rhee, Yu Kyoum Kim, and Taeho Kim
| Year of publication: |
2014
|
|---|---|
| Authors: | Ko, Yong Jae ; Rhee, Yong Chae ; Kim, Yu Kyoum ; Kim, Taeho |
| Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 23.2014, 2, p. 73-85
|
| Subject: | Corporate Social Responsibility | Corporate social responsibility | Fundraising | Vertrauen | Confidence | Hochschule | Higher education institution | Sport | Sports | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010383804