Perceptual mapping based on web search queries and consumer forum comments
Eugene J.S. Won and Yun Kyung Oh, Joon Yeon Choeh
| Year of publication: |
July 2018
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|---|---|
| Authors: | Won, Eugene J. S. ; Oh, Yun Kyung ; Choeh, Joon Yeon |
| Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - London : Sage, ISSN 1470-7853, ZDB-ID 2006314-3. - Vol. 60.2018, 4, p. 394-407
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| Subject: | market structuring | online consumer forum | perceptual mapping | search queries | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Suchmaschine | Search engine | Online-Recherche | Online search | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1470785317745971 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011919275