Performance effects of involving lead users and close customers in new service development
Pilar Carbonell; Ana I. Rodriguez-Escudero; Devashish Pujari
| Year of publication: |
2012
|
|---|---|
| Authors: | Carbonell, Pilar ; Rodriguez-Escudero, Ana I. ; Pujari, Devashish |
| Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 26.2012, 7, p. 497-509
|
| Subject: | Produktentwicklung | New product development | Kundenintegration | Customer integration | Zielgruppe | Target group | Dienstleistungssektor | Service industry | Spanien | Spain |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009672307