Performance implications of CRM technology use : a multilevel field study of business customers and their providers in the telecommunications industry
Alex R. Zablah; Danny N. Bellenger, Detmar W. Straub, Wesley J. Johnston
| Year of publication: |
2012
|
|---|---|
| Authors: | Zablah, Alex R. ; Bellenger, Danny N. ; Straub, Detmar W. ; Johnston, Wesley J. |
| Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 23.2012, 2, p. 418-435
|
| Subject: | Telekommunikationssektor | Telecommunications industry | B-to-B-Marketing | Business-to-business marketing | Vertriebs-Informationssystem | Sales information system | Feldforschung | Field research |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009565690