Performance implications of store format diversification for international retailers
Year of publication: |
2018
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Authors: | Dimitrova, Boryana V. ; Smith, Brent ; Kim, Saejoon |
Published in: |
Journal of marketing channels : ... distribution systems, strategy, and management. - Binghamton, NY : Haworth Press, ISSN 1046-669X, ZDB-ID 1121777-7. - Vol. 25.2018, 3, p. 117-136
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Subject: | Cultural distance | international retailers | internationalization speed | political distance | retailer performance | store format diversification | Einzelhandel | Retail trade | Diversifikation | Diversification | Globalisierung | Globalization | Internationaler Markteintritt | International market entry | Multinationales Unternehmen | Transnational corporation |
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