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Sensory Marketing in Retail : An Introduction to the Multisensory Nature of Retail Stores
Lindblom, Arto, (2023)
In-store communication to improve the customer experience
Melia, Monia, (2014)
Retailing in social virtual worlds : developing a typology of virtual store atmospherics
Hassouneh, Diana, (2015)
Context effects from bodily sensations : examining bodily sensations induced by flooring and the moderating role of product viewing distance
Meyers-Levy, Joan, (2010)
When does a higher construal level increase or decrease indulgence? : resolving the myopia versus hyperopia puzzle
Mehta, Ravi R., (2014)
Gender differences in the meanings consumers infer from music and other aesthetic stimuli