Personalization from customer data aggregation using list price

Zibin Xu, Anthony Dukes

Year of publication:	2022
Authors:	Xu, Zibin ; Dukes, Anthony
Published in:	Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md. : INFORMS, ISSN 1526-5501, ZDB-ID 2023019-9. - Vol. 68.2022, 2, p. 960-980
Subject:	personalized pricing \| customer data aggregation \| list price \| superior knowledge \| consumer privacy \| Konsumentenverhalten \| Consumer behaviour \| Preismanagement \| Pricing strategy \| Datenschutz \| Data protection \| Kundendaten \| Customer data \| Aggregation \| Beziehungsmarketing \| Relationship marketing

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