Perspective of utilitarian and hedonic shopping values : an empirical study

R K Jena

Year of publication:	2018
Authors:	Jena, R. K.
Published in:	Indian journal of economics & business : IJEB. - New Delhi : Serials Publ., ISSN 0972-5784, ZDB-ID 2136804-1. - Vol. 17.2018, 1, p. 205-212
Subject:	Online shopping \| hedonic value \| utilitarian value \| India \| Student \| Konsumentenverhalten \| Consumer behaviour \| Online-Handel \| Online retailing \| Utilitarismus \| Utilitarianism \| Indien \| Hedonischer Preisindex \| Hedonic price index \| Kaufmotiv \| Consumer motivation

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