Perturbation model for a product of joint consumption
Jagrook Dawra; Kanupriya Katyal; M. N. Reddy
| Year of publication: |
2012
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|---|---|
| Authors: | Dawra, Jagrook ; Katyal, Kanupriya ; Reddy, M. N. |
| Published in: |
Journal of targeting, measurement and analysis for marketing. - Basingstoke : Palgrave Macmillan, ISSN 0967-3237, ZDB-ID 2189090-0. - Vol. 20.2012, 3/4, p. 145-157
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| Subject: | Ehe | Marriage | Konsumentenverhalten | Consumer behaviour | Entscheidung unter Unsicherheit | Decision under uncertainty | Marketingmanagement | Marketing management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009702573