Playing when paying and what happens next : customer satisfaction and word-of-mouth intention in gambled price promotions
Karl Akbari, Udo Wagner
| Year of publication: |
2021
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| Authors: | Akbari, Karl ; Wagner, Udo |
| Published in: |
Schmalenbach journal of business research : SBUR. - Wiesbaden : Springer Fachmedien, ISSN 2366-6153, ZDB-ID 2076397-9. - Vol. 73.2021, 2, p. 243-271
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| Subject: | Gambled price promotion | Probabilistic discount | Price promotion | Entertainment | Retail | Experiential value | Promotional games | Word-of-mouth | Customer satisfaction | Kundenzufriedenheit | Verkaufsförderung | Sales promotion | Preismanagement | Pricing strategy | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Glücksspiel | Gambling | Rabatt | Rebate | Niedrigpreisstrategie | Low-cost strategy |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s41471-021-00110-y [DOI] hdl:10419/286442 [Handle] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012622905