"Popularity effect" in user-generated content : evidence from online product reviews
Paulo B. Goes, Mingfeng Lin; Ching-Man Au Yeung
| Year of publication: |
2014
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|---|---|
| Authors: | Goes, Paulo B. ; Lin, Mingfeng ; Yeung, Ching-man Au |
| Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 25.2014, 2, p. 222-238
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| Subject: | product reviews | user-generated content | online community | opinion leader | social media | popularity | text mining | matching | Social Web | Social web | Virales Marketing | Viral marketing | Kundenintegration | Customer integration | Online-Marketing | Internet marketing | Web 2.0-Technologien | Web 2.0 technologies | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010393304