Position and potential of service-dominant logic : evaluated in an "ism" frame for further development

Helge Löbler

Year of publication:	2011
Authors:	Löbler, Helge
Published in:	Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 11.2011, 1, p. 51-73
Subject:	Marketingtheorie \| Marketing theory \| Service-Dominant Logic \| Service-dominant logic \| Produkt \| Product \| Dienstleistung \| Services \| Wissenschaftstheorie \| Philosophy of science \| Postmoderne \| Postmodernism \| Theorie \| Theory

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