POSITIVE AFFECT, SYSTEMATIC COGNITIVE PROCESSING, AND BEHAVIOR: TOWARD INTEGRATION OF AFFECT, COGNITION, AND MOTIVATION
Year of publication: |
2003
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Authors: | Isen, Alice M |
Published in: |
Multi-level issues in organizational behavior and strategy. - Bingley, U.K : Emerald, ISBN 978-1-84950-225-2. - 2003, p. 55-62
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Subject: | Kognition | Cognition | Emotion | Konsumentenverhalten | Consumer behaviour | Motivation |
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