Post-event visits as the sources of marketing strategy sustainability : a conceptual model approach
Hui Li; Wei Song; Roger Collins
| Year of publication: |
2014
|
|---|---|
| Authors: | Li, Hui ; Song, Wei ; Collins, Roger |
| Published in: |
Journal of business economics and management. - Vilnius : VTGU Press Technika, ISSN 1611-1699, ZDB-ID 2208925-1. - Vol. 15.2014, 1, p. 74-95
|
| Subject: | non-repeat event marketing | destination brand image | perceived satisfaction with the event | intentions to visit | long-term tourism effect | brand image transfer | post-event visit | Markenimage | Brand image | Kundenzufriedenheit | Customer satisfaction | Destinationsmanagement | Destination management | Event-Marketing | Event marketing | Urlaubsverhalten | Holiday behaviour | Marketingmanagement | Marketing management | Tourismusmarketing | Tourism marketing | Konsumentenverhalten | Consumer behaviour |