Posttrip behavioral differences between first-time and repeat guests : a two-phase study in a hospitality setting
Year of publication: |
2014
|
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Authors: | Kim, Mi Ran ; Knutson, Bonnie J. ; Vogt, Christine |
Published in: |
Journal of hospitality marketing & management. - Philadelphia, Pa. : Taylor & Francis, ISSN 1936-8623, ZDB-ID 2493700-9. - Vol. 23.2014, 7/8, p. 722-745
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Subject: | Consumer behavior | delight | satisfaction | loyalty | hotel guests | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Hotellerie | Hotel industry | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Urlaubsverhalten | Holiday behaviour | Gastgewerbe | Hospitality industry | Krankenhaus | Hospital |
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