Potenziale von Data Mining für das strategische Kundenmanagement : grundlegende Verbindungslinien
Fabian Lumpp
| Year of publication: |
2016
|
|---|---|
| Authors: | Lumpp, Fabian |
| Publisher: |
Mosbach : Duale Hochschule Baden-Württemberg (DHBW) Mosbach |
| Subject: | Data Mining | Data mining | Kundendaten | Customer data | B-to-B-Marketing | Business-to-business marketing | Beziehungsmarketing | Relationship marketing | Strategisches Management | Strategic management |
freely available
| Extent: | 1 Online-Ressource (circa 15 Seiten) Illustrationen |
|---|---|
| Series: | Schriftenreihe angewandtes B2B-Marketing. - Mosbach : Duale Hochschule Baden-Württemberg, ZDB-ID 2847666-9. - Vol. Nr. 4 |
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-943656-05-5 ; 978-3-943656-05-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011476895