Predicting label brand loyalty : a comparison of two models using a partial least square-structural equation modeling
Sedki Karoui, Azza Temessek Behi, Dorsaf Fehri, Samy Belaid, Jérôme Lacoeuilhe
| Year of publication: |
2024
|
|---|---|
| Authors: | Karoui, Sedki ; Behi, Azza Temessek ; Fehri, Dorsaf ; Belaid, Samy ; Lacoeuilhe, Jérôme |
| Subject: | Categorization theory | Cross-validated predictive ability test (CVPAT) | PLB loyalty | PLS-SEM prediction-oriented model selection | Store trust | Prognoseverfahren | Forecasting model | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Schätztheorie | Estimation theory | Markentreue | Brand loyalty | Vertrauen | Confidence | Markenartikel | Brand |
freely available