Predicting m-shopping in the two largest m-commerce markets : the United States and China
Myriam Ertz, Myung-Soo Jo, Ying Kong, Emine Sarigöllü
| Year of publication: |
2022
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|---|---|
| Authors: | Ertz, Myriam ; Jo, Myung-Soo ; Kong, Ying ; Sarigöllü, Emine |
| Published in: |
International journal of market research. - Thousand Oaks, CA : Sage Publishing, ISSN 2515-2173, ZDB-ID 2066720-6. - Vol. 64.2022, 2, p. 249-268
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| Subject: | hedonic-motivation system adoption model | mobile commerce | mobile shopping | perceived ease of use | perceived enjoyment | perceived usefulness | China | USA | United States | Mobile Business | Mobile business | Konsumentenverhalten | Consumer behaviour | Innovationsakzeptanz | Innovation adoption |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/14707853211023036 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012872810