Predicting mobile app usage for purchasing and information-sharing

David G. Taylor and Michael Levin

Year of publication:	2014
Authors:	Taylor, David G. ; Levin, Michael
Published in:	International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 42.2014, 8, p. 759-774
Subject:	Retail \| Purchasing \| Mobile commerce \| Omnichannel \| Mobile apps \| Information-sharing \| Mobile Anwendung \| Mobile application \| Mobile Business \| Mobile business \| Konsumentenverhalten \| Consumer behaviour \| Mobilkommunikation \| Mobile communications \| Multikanalvertrieb \| Multichannel strategy \| Online-Handel \| Online retailing \| Online-Marketing \| Internet marketing

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