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Deal evaluation and purchase intention: the impact of aspirational and marketābased internal reference prices
Vaidyanathan, Rajiv, (2000)
"Antecedents of the Attraction Effect: An Information-Processing Approach"
Mishra, Sanjay, (1993)
Determining the quality of conjoint analysis results using violation of a priori signs
Mishra, Sanjay, (2005)