Predicting trends and building strategies for consumer engagement in retail environments

Giuseppe Granata, Andrea Moretta Tartaglione, Theodosios Tsiakis

"This book provides theoretical and practical insights to improve the understanding of retail complex environments and consumers' shopping behaviors thus enabling the prediction of trends and the elaboration of strategies for retail practitioners in the time of retailers' crisis"--

MoreLess

Year of publication:	[2019]
Other Persons:	Granata, Giuseppe (ed.) ; Moretta Tartaglione, Andrea (ed.) ; Tsiakis, Theodosios (ed.)
Publisher:	Hershey, PA : IGI Global
Subject:	Konsumentenverhalten \| Consumer behaviour \| Einzelhandel \| Retail trade
Description of contents:	Table of Contents [gbv.de]
Published items:	15 hits in ECONIS - Online Catalogue of the ZBW

Check Google Scholar |

More access options

In libraries world-wide (WorldCat)

In German libraries (KVK)

subito order

I need help

Extent:	xvi, 413 Seiten Illustrationen
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Sammelwerk ; Collection of articles of several authors
Language:	English
ISBN:	978-1-5225-7856-7 ; 978-1-5225-7857-4
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10011908116