Predicting trends and building strategies for consumer engagement in retail environments

Giuseppe Granata, Andrea Moretta Tartaglione, Theodosios Tsiakis

"This book provides theoretical and practical insights to improve the understanding of retail complex environments and consumers' shopping behaviors thus enabling the prediction of trends and the elaboration of strategies for retail practitioners in the time of retailers' crisis"--

Year of publication:	[2019]
Other Persons:	Granata, Giuseppe (ed.) ; Moretta Tartaglione, Andrea (ed.) ; Tsiakis, Theodosios (ed.)
Publisher:	Hershey, PA : IGI Global
Subject:	Konsumentenverhalten \| Consumer behaviour \| Einzelhandel \| Retail trade
Description of contents:	Table of Contents [gbv.de]
Published items:	15 hits in ECONIS - Online Catalogue of the ZBW

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