Predictive performance of customer lifetime value models in e-commerce and the use of non-financial data
Pavel Jasek, Lenka Vrana, Lucie Sperkova, Zdenek Smutny, Marek Kobulsky
| Year of publication: |
2019
|
|---|---|
| Authors: | Jasek, Pavel ; Vrana, Lenka ; Sperkova, Lucie ; Smutny, Zdenek ; Kobulsky, Marek |
| Published in: |
Prague economic papers : a bimonthly journal of economic theory and policy. - Prague : Oeconomica Publ., ISSN 1210-0455, ZDB-ID 1112445-3. - Vol. 28.2019, 6, p. 648-669
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| Subject: | CLV models | forecasting | online marketing management | e-commerce | methodology | online shopping | online marketing | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Prognoseverfahren | Forecasting model | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.18267/j.pep.714 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012158799