Predictors determining the intention to use hotel branded mobile app among Malaysia's millennials : the mediating effect of perceived personalisation
Vivien Mei-Yin Lim, Rajat Subhra Chatterjee and Pik-Yin Foo
| Year of publication: |
2021
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|---|---|
| Authors: | Lim, Vivien Mei-Yin ; Rajat Subhra Chatterjee ; Foo, Pik-Yin |
| Published in: |
International journal of services, economics and management. - Olney : Inderscience, ISSN 1753-0830, ZDB-ID 2418235-7. - Vol. 12.2021, 3, p. 254-271
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| Subject: | mobile usefulness | mobile ease of use | MEOU | attitude | mobile application | perceived personalisation | perceived security | Malaysia | mobile technology acceptance model | MTAM | Innovationsakzeptanz | Innovation adoption | Mobilkommunikation | Mobile communications | Mobile Anwendung | Mobile application | Konsumentenverhalten | Consumer behaviour | Mobile Business | Mobile business | Hotellerie | Hotel industry | Mobiltelefon | Mobile phone |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJSEM.2021.118458 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012693328