Predictors of customers' continuance intention of mobile banking from the perspective of the interactivity theory
Lan-Xiang Yin and Hsien-Cheng Lin
| Year of publication: |
2022
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| Authors: | Yin, Lan-Xiang ; Lin, Hsien-Cheng |
| Published in: |
Economic research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1331-677X, ZDB-ID 2171828-3. - Vol. 35.2022, 1,6, p. 6820-6849
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| Subject: | Mobile banking app | perceived interactivity | technology acceptance model (TAM) | satisfaction | continuance intention | Innovationsakzeptanz | Innovation adoption | Electronic Banking | Electronic banking | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Mobile Anwendung | Mobile application | Mobilkommunikation | Mobile communications | Beziehungsmarketing | Relationship marketing | Mobile Business | Mobile business |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/1331677X.2022.2053782 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014428303