Pricing strategies and pricing capabilities

Magnus Johansson, Niklas Hallberg, Andreas Hinterhuber, Mark Zbaracki and Stephan Liozu

Year of publication:	2012
Authors:	Johansson, Magnus ; Hallberg, Niklas ; Hinterhuber, Andreas ; Zbaracki, Mark Joseph ; Liozu, Stephan M.
Published in:	Journal of revenue and pricing management. - Basingstoke : Palgrave Macmillan, ISSN 1476-6930, ZDB-ID 2114191-5. - Vol. 11.2012, 1, p. 4-11
Subject:	Preismanagement \| Pricing strategy \| Ressourcenorientierter Ansatz \| Resource-based view \| Wettbewerbsvorteil \| Competitive advantage

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