Pricing strategies for hybrid bundles : analytical model and insights

Jeffrey Meyer, Venkatesh Shankar

Year of publication:	June 2016
Authors:	Meyer, Jeffrey ; Shankar, Venkatesh
Published in:	Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 92.2016, 2, p. 133-146
Subject:	Services marketing \| Pricing \| Retail bundling \| Analytic models \| Preismanagement \| Pricing strategy \| Leistungsbündel \| Bundling strategy \| Dienstleistungsmarketing \| Theorie \| Theory

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