Pricing strategies in reward-based crowdfunding : whether to introduce price guarantee?
Year of publication: |
2023
|
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Authors: | Sun, Yanhong ; Sheng, Yiyun ; Yan, Shuai ; Zhang, Wei |
Published in: |
Transportation research / E : an international journal. - Amsterdam : Elsevier, ISSN 1366-5545, ZDB-ID 1380969-6. - Vol. 170.2023, p. 1-17
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Subject: | Price guarantee | Pricing strategy | Reward-based crowdfunding | Strategic consumers | Preismanagement | Crowdfunding | Konsumentenverhalten | Consumer behaviour |
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