Principles and practice of marketing
Year of publication: |
2010 ; 6. ed.
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Authors: | Jobber, David |
Publisher: |
London [u.a.] : McGraw-Hill |
Subject: | Marketing | Einführung |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Marktorientierte Unternehmenskultur als Erfolgsfaktor der Strategieimplementierung
Krohmer, Harley, (1999)
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Marketing : a critical introduction
Hackley, Christopher E., (2009)
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Strategic marketing : an introduction
Proctor, Tony, (2000)
- More ...
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Behavioural aspects of marketing information systems
Jobber, David, (1986)
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Prepaid monetary incentive effects on mail survey response
Jobber, David, (2004)
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Jobber, David, (1993)
- More ...