Principles and principals : do customer stewardship and agency control compete or complement when shaping frontline employee behavior?
Jeroen Scheper, Tomas Falk, Ko de Ruyter, Ad de Jong, & Maik Hammerschmidt
| Year of publication: |
2012
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|---|---|
| Authors: | Scheper, Jeroen ; Falk, Tomas ; Ruyter, Ko de ; Jong, Ad de ; Hammerschmidt, Maik |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 76.2012, 6, p. 1-20
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| Subject: | Kundenservice | Customer service | Beziehungsmarketing | Relationship marketing | Arbeitsverhalten | Work behaviour | Leistungsmotivation | Work motivation | Prinzipal-Agent-Theorie | Agency theory | Europa | Europe |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009670272