Principles and Principals: Do Customer Stewardship and Agency Control Compete or Complement When Shaping Frontline Employee Behavior?
| Year of publication: |
2012
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|---|---|
| Authors: | Schepers, Jeroen ; Falk, Tomas ; de Ruyter, Ko ; de Jong, Ad ; Hammerschmidt, Maik |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 76.2012, 6, p. 1-21
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