Privacy may be more important in Beijing than in Hong Kong in location-based services
Ranjan B. Kini, Qianyu Zhao-Serrano
| Year of publication: |
2022
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|---|---|
| Authors: | Kini, Ranjan B. ; Zhao-Serrano, Qianyu |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Geneva : Inderscience Enterprises Limited, ISSN 1741-8100, ZDB-ID 2145038-9. - Vol. 17.2022, 3/4, p. 299-324
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| Subject: | location-based services | location-based mobile advertising | location-based mobile marketing | interactive marketing | privacy | interactive advertising | Beijing | Hong Kong | Hongkong | Mobile Marketing | Mobile marketing | Online-Marketing | Internet marketing | Datenschutz | Data protection | Mobilkommunikation | Mobile communications | China | Konsumentenverhalten | Consumer behaviour | Mobile Anwendung | Mobile application | Werbung | Advertising | Mobile Business | Mobile business |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJIMA.2022.126715 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014318221