Probabilistic selling in vertically differentiated markets : the role of substitution
Ying He, Huaxia Rui
| Year of publication: |
2022
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|---|---|
| Authors: | He, Ying ; Rui, Huaxia |
| Published in: |
Production and operations management : the flagship research journal of the Production and Operations Management Society. - London : Sage Publications, ISSN 1937-5956, ZDB-ID 2151364-8. - Vol. 31.2022, 11, p. 4191-4204
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| Subject: | menu design | preference convexity | probabilistic selling | selling strategy | vertically differentiated market | Theorie | Theory | Produktdifferenzierung | Product differentiation | Verkauf | Selling | Produktqualität | Product quality |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/poms.13815 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013461458