Problem Analysis: a Consumer‐Based Methodology for the Discovery of New Product Ideas

Presents an approach to product development that appears to hold significant promise in terms of generating new product ideas with strong consumer support. Suggests that high failure rate among new consumer producers can be traced to such things as poor marketing research, poor product marketing and organizational weaknesses. States that consumer problems as well as preferences should be investigated by the marketer.

MoreLess

Year of publication:	1981
Authors:	Fornell, Claes
Published in:	European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 15.1981, 5, p. 61-72
Publisher:	MCB UP Ltd
Subject:	New product development \| Consumer behaviour \| Problem identification \| Innovation

More details

Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/EUM0000000004883 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014725041