Problems in marketing
Steven H. Star; Nancy J. Davis; Christopher H. Lovelock; Benson P. Shapiro
| Year of publication: |
1977 ; 5. ed
|
|---|---|
| Authors: | Star, Steven H. ; Davis, Nancy J. ; Lovelock, Christopher H. ; Shapiro, Benson P. |
| Publisher: |
New York, NY [u.a.] : McGraw-Hill |
| Subject: | Marktforschung | Betriebsfertigung | Werbung | Absatz | Preisgestaltung | Vereinigte Staaten | Marketing | Marketingmanagement | Marketing management | USA | United States | Theorie | Theory |
| Extent: | XII, 851 S Ill., graph. Darst |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-07-060835-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000558267