Producer push to consumer pull : who curates new media content? : developing strategies for new media environments
Kerry Fiona Chipp and Devarpan Chakravorty
| Year of publication: |
2016
|
|---|---|
| Authors: | Chipp, Kerry Fiona ; Chakravorty, Devarpan |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 25.2016, 4, p. 373-386
|
| Subject: | Innovation | Market orientation | Computer-mediated communication | Customer-orientation | Consumer empowerment | Innovation management | Integrated marketing communications | Media business models | New media | New product management | Marketingmanagement | Marketing management | Innovationsmanagement | Geschäftsmodell | Business model | Social Web | Social web | Mediensektor | Media industries | Konsumentenverhalten | Consumer behaviour | Produktentwicklung | New product development | Internet |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-06-2015-0918 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011607077