Product launches with new attributes : a hybrid conjoint-consumer panel technique for estimating demand
Paul B. Ellickson, Mitchell J. Lovett, and Bhoomija Ranjan
| Year of publication: |
2019
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|---|---|
| Authors: | Ellickson, Paul B. ; Lovett, Mitchell J. ; Ranjan, Bhoomija |
| Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 56.2019, 5, p. 709-731
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| Subject: | Bayesian hierarchical models | choice models | conjoint | data fusion | predictive validity | revealed preference | stated preference | Offenbarte Präferenzen | Revealed preferences | Theorie | Theory | Conjoint-Analyse | Conjoint analysis | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research | Bayes-Statistik | Bayesian inference | Diskrete Entscheidung | Discrete choice |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0022243719843132 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012177632